The global touring exhibition Van Gogh: The Immersive Experience first embarked on a world tour in 2017, and after delighting a cumulative audience of five million people across Italy, the UK, the US, Singapore and more, the exhibition has finally arrived in Korea. The epic, 360-degree immersive art tribute to Vincent Van Gogh can be found at GIDC in Gwangmyeong, with adult tickets starting from ₩16,800. It’s an unmissable chance to step inside a Van Gogh painting; tickets for the immersive exhibition can be purchased via Fever.
Van Gogh: The Immersive Experience fills a huge space of about 300 square meters with Van Gogh’s artwork, surrounding you everywhere you look across a 360 degree display. Media mapping and VR technology combine to give audiences the opportunity to immerse themselves in the artworks, in a multi-sensory experience. The exhibition, which has taken the world by storm, was created by European edutainment company Exhibition Hub and has been playing to audiences in iconic spaces around the world since 2017. It has created special memories for tourists and locals around the world, and finally it’s Seoul’s chance to sit beneath Starry Night and other famous works.
Now open in Gwangmyeong, Van Gogh: The Immersive Experience uses more than 60 projectors to showcase Van Gogh’s signature colours and brushstrokes. It features 200 works of art from Van Gogh’s lifetime, and audiences can sit on benches or couches or lie on the floor to watch the artworks come to life around them. For this exhibition, Fever and Exhibition Hub have curated a series of works that explore the Asian-influenced prints that influenced Van Gogh’s worldview. Through the use of landmark prints, the exhibition explains the influence of Asian art on the Impressionists of the time, giving viewers a deeper understanding of Van Gogh’s creations.
The main space features a 35-minute media mapping and sound collaboration that illuminates Van Gogh’s work and life, which was our personal highlight of the experience. Meanwhile, the second half of the exhibition includes a VR experience, “An Artist’s Life in Arles, France,” which immerses visitors in Van Gogh’s beloved city. In this VR experience, you’ll see why Van Gogh gathered so much inspiration from the natural world around him to create his works. The VR experience is available in select ticket packages.
Van Gogh: The Immersive Exhibition opened to the public in September, and will be staying around Seoul into 2024. You’ll find it at GIDC in Gwangmyeong Station, and tickets can only be purchased through our official partner Fever. Ready to travel to the 19th century, and immerse yourself in Van Gogh paintings?