Hands up if you’re seeing bad relationships these days.🙋♀️
Thanks to the unheard of dating programs, I’m currently riding an emotional roller coaster from laughing to crying.
Among them, there was one cast member who captured my heart instantly, and that was none other than… Ki-chan!
Style for style, makeup for makeup. I’ve recently developed a newfound interest in the Gyaru style, thanks to the fact that you can’t really find a nook or cranny that isn’t pretty.
Recently, Miju made a big splash by showing off her Gyaru makeup.
With this trend, it seems like the 90s Gyaru style revival is definitely back.
So I prepared. A list of brands and stores where you can enjoy the gyaru style in Seoul!
First, what is a gyaru?
The Japanese pronunciation of the English word “gal” (woman, girl), gyaru is a fashion and beauty style that was popular among young Japanese women in the 1990s.
Its hallmarks include tanned skin, light hair, and heavy makeup that maximizes the eyes.
There are many offshoots of this style, including shibuya gyaru, a “playful Tokyo girl” style, hime gyaru, a “Japanese anime princess” style, and onegaru, a “grown-up, chic, and sexy” style.
Kichan’s gyaru style seems to be more of a modernized version of one g yaru, which emphasizes sexiness and maturity.
The leopard print item that stood out from the first appearance .
The bold, body-baring colors of her outfits, and the chunky accessories… it’s a style that has evolved to suit today’s sensibilities.
Where to find gyaru style in Seoul
Galzrecords
Galzrecords is a hip and funky take on the Y2K vibe.
From Ki-chan’s favorite leopard-print items to boldly silhouetted tops and pants, it’s relatively easy to get the gyaru vibe. Recommended for gyaru beginners!
🏡Check out their online store here!
Kyoiii
A gyaru fashion shop recommended for people with color allergies.
If you’re looking for a monochromatic gyaru style with a focus on gray, black, and white, Kyoiii is the place to go.
The selection is impressive, with items such as exhausted Y2K pants and accessories with zipper details that are rarely seen in Seoul. If you’re looking for a gyaru style that’s more about silhouette and mood than flash, this is the place to go.
🏡Check out their online store here!
Root Hongdae
If you’re looking for the “real deal,” head to Root, a large vintage shop in Hongdae.
While the brands above are modern interpretations of gyaru, this is where you’ll find gyaru as it was back in the day. It’s fun to browse and pick out unique vintage pieces in person.
📍Route Hongdae, B1F, 140 Yanghwa-ro, Mapo-gu, Seoul, Korea (Naver map)
Archive X Hongdae
You can’t pass this one by.
This is the place to find vintage D.I. A items from the iconic Shibuya Gyaru brand, and it’s definitely worth a visit for true Gyaru fans. If your timing is right, you might even find a treasure.
📍Archive X, B1F, 74, Wausan-ro 27-gil, Mapo-gu, Seoul (Naver map)
A friend of mine once told me that it’s a struggle to live up to your own taste in Korea.
I’m sure many of you are wondering, “Can I pull off this style?” but I think that’s a great starting point. Life is too short to give up what you want to wear because of what others think.
Wear what you want to wear, not what you think you should wear, because life is too short to only wear what you don’t enjoy. At the end of the day, style isn’t about trends, it’s about how much you respect yourself. Make your life and your wardrobe what you want it to be!