K-beauty has taken over the pouches and bathroom shelves of Hollywood celebrities.
Now, it has become the center of the global beauty scene beyond Korea.
Here are six of our favorite K-beauty products that have gone viral and spread to other countries, as well as some of our favorite stars who are known for their high standards.
1. Laneige Lip Sleeping Mask
Top model Kendall Jenner made a splash when she unveiled this product inVogue‘s “In My Bag” content.
Kendall Jenner, Sydney Sweeney, Bella Hadid, Kate Hudson, Drew Barrymore, Brooke Shields, Charlie XCX, and many other celebrities have declared it a “must-have” item.
It’s been raved about for its intense moisturizing power and ability to leave lips glossy and smooth, especially during the winter months when lips are prone to flaking.
🏷️가격 15,840 won (currently on sale)
🛒Where to buy
2. BRMUD Mud Mask
This mud mask became a hot topic when famous rapper Cardi B praised it as ‘This is God’. Cardi B, who has shown her love for various Korean products, including Myeongrang Hot Dog, has played a huge role in leading global trends and making Korean consumer goods more recognizable around the world. Considering her influence, she deserves a medal for her contribution to the Korean industry.
@iamcardib My 4th baby makes me dance for 15 minutes #kmudmask @brmud_us #kmudmask
One of the Korean products that Cardib has been aggressively attacked for is Boryeong Mud Pack (BRMUD). Working all night in the studio and sleeping uncomfortably on the couch can take a toll on your skin, and he says BRMUD’s masks and cleansers help him maintain good skin. “I don’t know what Koreans put in here,” she complimented.
On social media, Kadibi showed her skin with clean pores after washing the mud pack. I’ve been using one of her mud packs, too, and it seems to have cleaned the dirt deep in my pores.
🏷️가격 22,400 won (currently on sale)
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Where to buy
3. Dr. Jart+ Cryo Rubber Mask
This was the first item actress Florence Pugh pulled out of her Valentino bag when she shot “What’s in my bag” with Vogue. She revealed that she uses this mask in the car on her way to work to cool down her face. The already opened package showed her realistic usage.
This mask reduces skin temperature by about 6 degrees due to its cooling effect and helps tighten fine wrinkles and pores, and enhances skin radiance even after one use.
🏷️가격 16,000 won
🛒Where to buy
4. LANEIGE Waterbank Blue Hyaluronic Intensive Cream
Sydney Sweeney, one of the hottest actresses in the world thanks to her role in Euphoria, seems to love Laneige. While filming “Go To Bed With Me” for Harper’s Bazaar, the actress revealed her bedtime skincare routine, and four of the seven products she uses are from Laneige.
In addition to using the LANEIGE lip mask introduced above, she starts with LANEIGE Cream Skin Milk Oil Cleanser to remove makeup and finishes with LANEIGE water sleeping mask r to moisturize.
The LANEIGE Water Bank Blue Hyaluronic Cream is one of her favorite products. It was a lifesaver while filming the movie in Albuquerque, which is a very dry area. While filming the movie in Albuquerque, which is a very dry area, she said the cream felt like a “lifesaver. The first day she used it, her skin felt incredibly soft, “like a baby’s butt,” she says.
She also gave it to other cast members who were also suffering from dryness, and they all fell in love with it.
🏷️가격 30,240 won (currently on sale)
🛒Where to buy
5. Goodall Tangerine VitaC Blemish Care Serum Alpha
American pop star and Gen Z wannabe icon Madison Beer has once again made waves with her skincare routine on TikTok. One of the products she shared to show off her flawless, raw skin is Goodall’s Tangerine Vita C Serum.
@madisonbeer my lack of focus is concerning but here’s my attempt love u bye <33
She disclaims that none of the products here are sponsored, so I have to give her credit.
This serum in particular is known as a toning serum that helps to reduce the appearance of pigmented blemishes, along with a brightening effect that makes the skin look like it’s been lit up. With over 10 million units sold, it is a best-selling product that is consistently loved by Madison Beer and consumers around the world.
🏷️가격 21,000 won (Alpha special offer with cream)
🛒Where to buy
6. medicube ageal booster
Street style and trendsetting model Hailey Bieber has revealed her skincare routine on her TikTok, saying that she takes care of her skin on the day of a photo shoot. While she didn’t elaborate on the products she uses, one item that stood out was the Mediqube AgeReal Booster.
@haileybieber skin prep for a shoot day ✨
This device is said to help absorb skincare products, improve skin radiance, refine pores, and improve the skin barrier. It’s likely responsible for her flawless, radiant skin.
Hailey Bieber is so passionate about skin care that she launched her own skincare brand , Rhode. Her choices are definitely worth checking out.
Although the product is now discontinued, the MediCube Booster Pro has been revamped with an enhanced tone-up radiance effect and a microcurrent mode for volume care.
🏷️가격 394,800 won (currently on sale)
🛒Where to buy