The popularity of‘Dubai Chewy Cookies’, also known as Doojonku, is nothing short of extraordinary. The scene of them selling out repeatedly right after release naturally brings to mind the 2015 craze for Honey Butter Chips, where people lined up to buy them.
As the rapid sell-outs continue, efforts to leverage this popularity for marketing are emerging everywhere. From sales methods to event planning, strategies centered around Doojonku are gradually taking shape.
For those who want to try Doojjokku or are already hooked, here’s a roundup of noteworthy Doojjokku events.
1. “Donate blood and get Doojonku”
Seoul Dongbu Blood Center, Event runs until late February
📸Korean Red Cross
Blood donation is fundamentally about the joy of helping someone, not expecting rewards. Yet, it’s true that movie tickets or chocolate pie received afterward feel extra sweet. Add a chocolate bar to that, and the satisfaction doubles.
Seoul Dongbu Blood Center has been running a ‘Dubai Chewy Cookie’ giveaway event for blood donors since last week. Starting on the 23rd, it continues weekly, with about four more sessions remaining.
On January 29th, and February 5th, 12th, and 26th, those who donate blood at the Seoul Dongbu Blood Center’s designated donation centers will receive freshly made chewy cookies on a first-come, first-served basis.
2. Enjoying Chewy Cookies While Watching Movies
While popcorn is undoubtedly the official movie theater snack, pairing it with Ddojeonku offers a unique alternative. Lotte Cinema exclusively launched its Ddojeonku combo last weekend.
This combo adds Ddojjongku to popcorn and a drink, offering a sweet-and-salty snack experience all in one. Thanks to Ddojjongku, there’s one more reason to visit the cinema.
3. Seoul Land Valentine’s Special Event
Seoul Land is holding an event for Valentine’s Day on February 14th, giving away Dubai Chewy Cookies to the first 214 couples.
Seoul Land, truly committed to Valentine’s Day, will host a mini-game at 2:14 PM. The winning 214 couples will receive a Dubai Chewy Cookie gift set. Even if you’re not a couple, you can participate as a team of two, making it highly accessible.
Details of the mini-game will be announced later on Seoul Land’s official website and social media channels.